From certification to running your own business in 90 days.
A structured 4-phase pathway that takes you from training and certification all the way through to launching your canine-assisted learning services — with real clients, real income, and real support at every step.
90
days to launch
4
structured phases
3
clients enrolled by week 11
The opportunity
We don't just train you. We guide you to a running business.
Most training programs hand you a certificate and wish you luck. This is something different entirely. The Paws 4 Change 90-Day Roadmap is a complete, end-to-end pathway — from your very first training module to your first paying clients.
Every phase has a clear outcome. Every week has a clear next step. And every step of the way, you have a support team in your corner.
🎓
Become certified
Complete your training and earn your certification with confidence
🏢
Set up your business
Get your systems, compliance, and operations fully in place
🚀
Launch with confidence
Go live knowing you're fully prepared — no guesswork, no gaps
👩👧
Work with real clients
Receive real enquiries and start running your own sessions
The difference
Learning → Launching → Running a real business
This isn't a course you finish and then figure the rest out on your own. It's a complete pathway — built specifically so that by the end of 90 days, you're not just certified. You're operational.
Certification & Skill Development
The first four weeks are dedicated entirely to learning — so that when you sit across from your first client, you feel genuinely ready.
What you'll do
Complete 50% of the online self-paced training modules
Gain access to the private facilitator online community
Attend weekly group training support sessions
🎯
By the end of Week 4: You'll feel genuinely confident delivering the program and supporting clients effectively — before you've spent a cent on setup.
What you'll learn
Understanding neurodivergence and child development
Communication and emotional intelligence
Trauma-informed care principles
Behaviour, regulation, and engagement strategies
How to confidently facilitate sessions from day one
Certification Completion & Business Setup
Weeks 5–8 run your training and your business setup in parallel — so by Week 8 you're not just certified, you're ready to open your doors.
Compliance & registration
We guide you through every step — nothing falls through the cracks.
📝 Business name
📝 ABN registration
📝 Insurance setup
📝 Police check
📝 Working With Vulnerable People card
Systems setup — we support you with
Website
Built and ready for your launch
CRM System
Fully configured and tested
Onboarding
Intake and client processes in place
Business skills you'll build
How to manage enquiries and clients
How to use your CRM system
How to communicate effectively with parents
How to convert enquiries into enrolments
🎯
By the end of Week 8: You are fully trained, certified, compliant, and set up — ready to launch your program.
Final Preparation & Activation
Week 9 is your finishing line — and your starting gun. You finalise everything, lock in your schedule, and then something significant happens.
⚙️ Finalise your CRM training
Make sure you're confident using every part of your system before your first enquiry arrives.
🗓️ Lock in your program schedule
Set your session times, availability, and program structure — so you can start booking clients immediately.
☑️ Final readiness check
Sue does a final review with you to confirm everything is in place — nothing launches until you're truly ready.
🔥
The Key Milestone: Advertising activates in your region
At the end of Week 9, advertising for Paws 4 Change goes live in your area. That means real enquiries start coming in — and you're fully prepared to receive and convert them.
👉 You only receive enquiries once you are ready. Not a day before.
Client Acquisition & Program Launch
The final three weeks are where everything comes together. Enquiries arrive, clients enrol, sessions begin. By Week 12, you're not preparing to run a business — you're running one.
Week 10
First Enquiries & Conversations
🚀 Begin receiving real enquiries in your region
🚀 Respond using proven conversation scripts
🚀 Book your first discovery calls
👉 Secure your first bookings
Week 11
Lock in Your First Sessions
🚀 Convert enquiries to confirmed enrolments
🚀 Follow up and confirm your clients
🚀 Lock in your first session date
👉 3 clients enrolled
Week 12
Sessions in Progress
🚀 Begin running your first sessions
🚀 Deliver the structured program
🚀 Build confidence and generate real results
👉 You're now running your own business
Why this works
Most training programs stop at theory. This one doesn't.
Every design decision in this roadmap was made to close the gap between getting certified and actually building a sustainable business.
📚 Trained step-by-step
Every stage of learning is structured and progressive — you're never dumped with information and left to sort it out. Each week builds on the last.
🤝 Supported through setup
Compliance, systems, and business setup are intimidating alone. We walk you through every single item — ABN (optional), insurance, CRM, website, all of it.
🛡️ Fully prepared before going live
You only launch when everything is in place. No rushing, no guesswork, no gaps. The advertising only activates in your region once you're truly ready.
📣 Real enquiries provided once you're ready
You don't have to figure out marketing from scratch. Advertising is activated in your region at the right moment — so your first enquiries arrive when you can convert them.
The goal
Within 90 days. Every time.
This isn't aspirational. This is the designed outcome of every step in the program.
90
Days to Launch
A complete structured pathway from day one to running your own program
4
Phases
Certification, Business Setup, Final Preparation, and Client Acquisition
3
Clients Enrolled
Goal of 3 clients enrolled and locked in by the end of Week 11
Only need 3 clients to cover your initial program investment
👉 You are trained
👉 You are set up
👉 You have clients
👉 You are running your own business
Your next step
Step into something meaningful.
Book a Get Started Call with Sue and begin your 90-day journey to becoming a Paws 4 Change facilitator. No pressure — just a real conversation about whether this is the right fit for you.
Discover what this could become
Sue takes the time to understand your goals, your story, and the kind of impact you want to have in your community.
See exactly how it works
We walk you through the full 90-day pathway so you can clearly see how you get from where you are today to confidently running sessions.
Make sure this is the right fit
This is an important decision. We'll help you determine if this path aligns with where you want to go — and if you're ready to step into it.
Paws 4 Change
Evidence-based canine-assisted learning for children, adults, and communities across Australia. Built on the award-winning WAGS program.
Facilitators
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